If you know your conversion rate, e.g. 3%, it means that out of every 100 visitors to your website, 3 will buy. You can determine how much traffic you need for a certain number of sales.
There are various ways and methods of building and directing traffic to your website.
Search Engine Optimization (SEO)
This is to make your website appear in search results, by having your website more appealing to search engines.
Social Networking
You can get targeted traffic to your website through social networking. Communications can be conducted among people of similar interest, information can be exchanged there. This method adds a personal touch to advertising, as you can see the profile
Article Submission
You can get traffic to your site by attracting them through article writing. If your article is good and informative, you can get targeted traffic into your website, and people will view you as an expert.
Pay-Per-Click (PPC)
You can advertise your website to get traffic. One good and highly effective avenue is through PPC advertising. Your advertisements will appear on search engines. It is a very cost effective solution, as you only pay when people visit your website.
Forum
Forums marketing is another way you can advertise yourself and your website to gain traffic and ultimately sales. Establish your presence by answering questions or participate in discussions.
Video Submission
Similar to writing articles, you can use videos to market your website. You can create articles about your website or a topic relevant to your website. Add a link in the video and submit it to video sharing websites to gain exposure.
Classifieds Marketing
This method allows you to advertise your products or services as classified advertisements. There are free classifieds and paid classified sites available. You should choose the avenue based on the traffic and the target group of traffic.
After getting the traffic into your website, it is important that you obtain their email. You can do so by adding an Opt-in form in your website. One good auto responder you can try is Aweber. After obtaining their email, you can send updates and product information to them regularly to maintain contact.
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